THE ONLINE CONSUMER EXPERIENCE HAS BECOME A DEFINING MOMENT IN BUSINESS. COMPANIES MUST ENGAGE AND RETAIN THE MOST DEMANDING ONLINE USERS.

Our Strategy & Design Service is focused on building innovative, scalable and appealing Internet-based solutions that enhance the end-user’s online experience. By combining our engineering capabilities with our experience in innovation and architecture design, we are able to produce scalable and appealing business-to-consumer online destinations for global audiences, enabling end-users to both interact and transact better, faster and more intuitively.

Offerings

User Experience and User Interface Design

User experience (or UX) design is dedicated to giving you the best possible experience when using websites, software and all kinds of services. The user experience is the impression the user has about the product or service during and after they have interacted with it. Here at mDrift we create exceptional user experiences by applying information architecture, interaction design, user interface design and visual design approaches and methods. Design itself is central to creating excellent user experiences.

User interface design

UID, UI design – no matter what you call it - user interface is the gateway through which users interact with your products or services. Online or offline, it’s the same idea. There’s a saying that a well-designed user interface will pay for itself and more; significantly more.

We take into account best practices across a variety of fields like visual design, usability, information architecture and interaction design to create excellent user interfaces. Our interfaces are both pleasurable for users and give you competitive advantage.

Information architecture

People must be able to find the information they are looking for – fast. That means your website or application must be organised so it’s consistent, intuitive and reflects your organisation’s goals. Our information architects are trained in organising information into logical structures that make sense specifically to your users.

This requires knowledge of information science, psychology and business, among other areas. These skills are quite separate from the core skills that visual designers and developers usually have.

Interaction design

Anything people do with your application or website is an “interaction”.
When people are buying things from your web shop, what’s the next step after adding their item to their cart? If an error occurs, will everything they have done be deleted? We identify, evaluate and design the interactions people might have with your products and services online.

We orchestrate those interactions and make sure that they are consistent with your site’s information architecture, your business goals and your customers’ expectations. It’s a magical synergy of form, function and interaction.

Visual design

Visual design is the “look” in the “look and feel” but it’s also much more. Visual design gives a face to your brand, builds an emotional connection and ensures the proper communication of ideas and functions. Our visual designers have a broad understanding of business environments. Their main task is to listen to your needs and come up with creative solutions; it’s all about communication.

Visual design is the agent that establishes a clear understanding of the purpose and meaning of your solution. We design and create websites and web apps, mobile and tablet apps, corporate identities and icons to name but a few.

Usability testing and research

Usability studies serve several purposes, the most important of which is to evaluate or measure your users’ overall experience and satisfaction levels. The essence of usability testing and user research is to test-drive your solution and provide you with feedback before you hit the market. We also conduct usability evaluations based on a number of sources. Our experts will evaluate the overall experience of using your website, mobile application or service, drawing on their expertise and practical experience as well as established heuristics for different systems.

Strategy, consulting and education

Listening to users, markets and opinion-makers, critically evaluating current trends, identifying future trends and mapping opportunities are the key elements of every strategy developed by our team. We are experts in areas of product and service development and strategy, design strategy and social media and content strategy. We explore trends, read and contribute to industry-relevant research and think tanks. Our strategies are here to help you harness opportunities, guide your business in the right direction, grow your profits and increase brand loyalty.

Product and design strategy

As Bloomberg’s BusinessWeek puts it, “design can provide a tactical advantage by delivering a powerful brand message”. We know that design and research are used to identify new opportunities, to generate ideas for new products and services and to fuel innovation. They drive and demonstrate a company’s vision and improve its market position.

We create design strategies, a design language and guidelines that will ensure your success. We get to know your culture and expectations and with your business goals firmly in mind, we deliver a highly tailored product and design strategy. One that works.

Content strategy

Your website serves an important purpose: putting across vital information to your visitors. Most often, that information is in the form of written content.

Logically, you want that content to work for you, and to work hard. You need it to bring you business; it’s important that it reflects well on you. It must be up-to-date, professional, and encourage people to read – and buy – your products and services. We’ll work with you to identify your audience and define the key messages you should be sending them. Together we’ll create an infrastructure and long-term communications timetable that will get results.

Social media strategy

Here are the facts: over 1.2 billion people are on Facebook, over 500 million on Twitter. More than 48 hours’ worth of video is uploaded on YouTube every minute, and about 300 million users are on LinkedIn. People like talking and sharing their experiences online. They are looking for ways to share their feelings, ideas and suggestions about you, your products and services.

As The mDrift Manifesto states “Markets are conversations”. We will create a social media strategy that will get you into that conversation, track it, report it and get the most out of it. Let’s talk to your users!

As a leading product design firm, we help Fortune 50 companies strategically develop new products from ideation to realization as manufacture-ready designs. With over 25 years’ experience, our passion is to create compelling designs that improve life and function beautifully for the people who use them.

Leveraging ideation, design trend analysis, materials knowledge, modeling and prototyping, we draw on decades of experience to forge innovative solutions to your most complex challenges as part of our integrated new product development process.

At Kaleidoscope, we offer the expertise, vision and experience to turn product development challenges into opportunities. Our dynamic team of researchers, designers and engineers brings your project into focus.

• Whitespace Opportunity Identification
• Service Strategy/Roadmap
• Product Strategy/Roadmap
• User Experience & Brand Strategy
• Technology Planning & Reapplication
• Workshop Planning & Facilitation
• Consumer Product Design
• Industrial & Commercial Product Design
• Software Architecture
• Design-Language Development
• Concept Development

Related case study : LogAloud

Managed services let you offload specific IT operations to a service provider, known in tech parlance as a Managed Services Provider. The managed service provider assumes ongoing responsibility for monitoring, managing and/or problem resolution for selected IT systems and functions on your behalf.

We are committed to working with your stakeholders to design transformative solutions that address your financial, operational, and environmental goals while allowing you to focus on the essentials of your business. With our service and support, we ensure you’ll get the most out of your investment.

Cloud & Managed Hosting

Secure multi-tenant cloud & dedicated private cloud solutions

Cloud and Managed Hosting solutions from mDrift empower our clients to improve availability, performance and reliability of the critical infrastructure and applications that drive their business and power their bottom line. Our top tier facilities adhere to ITIL best practices and hold SSAE16 certifications enabling our clients to meet the most stringent of data security and compliance regulations including PCI DSS and HIPAA, among others.

Enterprise Application Management

Secure, encrypted and highly reliable offsite data backup and restoration solutions

Case Study : Intercare

Disaster Recovery & Backup

Data Protection and Recovery Services for Mission Critical Infrastructure

Case Study : Keralavision

Ensure your business infrastructure and critical systems are protected from malicious activity or unplanned downtime through effective and proven data backup and data recovery solutions. And now you can take advantage of the public cloud option for data backup to Microsoft Azure.

Remote Monitoring & Management

Fully managed solutions in your existing data center or 3rd party for 24×7 response and resolution Industry leading remote monitoring, alerting and management of your critical operating systems.

Remote Managed IT Services from OnX provides access to traditional data center and infrastructure skill sets to support your current or planned environment in your existing facility or in a remote, 3rd party facility.

OnX Remote IT Services allows you to retain your existing colocation investments in infrastructure and at the same time receive industry leading monitoring, alerting, management of your critical servers and operating systems, from a centralized remote facility.

Focus on your core business

Retain existing colocation investments
Industry leading remote monitoring and alerting
Mission-critical applications remain available and secure
Improve security, compliance and regulatory requirements

Collaboration & Communication

Managed Email and SharePoint solutions

Related case study : Twitch

A virtual team is a collection of independently employed individuals who work together to provide business solutions to external clients. For startups, using virtual teams can be a way to provide top products and services while remaining flexible for customers and responsive to their needs. Yet startups need to be aware of the benefits and disadvantages of virtual teams.

The context for virtual teams

Organizations that deliver the services of a virtual team hire the most suitably qualified people available, with varying levels and areas of experience. This framework can be complemented by hiring virtual employees in multiple geographic locations to support customers from different regions.

A virtual team will typically include members who work primarily from home and may have a small centralized office where meetings and group projects can be planned and implemented.

In the area of human resources, there are many disciplines that require specific skills, training and experience, including:

• Recruitment
• Training and development
• Performance management
• Compensation
• Benefits
• Employee relations
• Industrial relations for unionized organizations
• Executive coaching and leadership

Often, the challenge for startups and other small companies is having the resources to hire an employee with as much of this expertise as possible at the lowest possible investment. Finding all of this in one individual at the experience level required can be daunting. The virtual team can provide the answer in fields such as human resources, finance and marketing.

Virtual teams: Benefits

Virtual teams are growing in popularity for a number of reasons, including the following benefits:

• Affordability: With virtual teams, companies pay:
  • Only for the level of support that they require
  • Much lower costs than they would for professional consulting organizations and headhunters that have large infrastructures and professional fees to support
  • No overhead costs for the associated services (e.g., computer, office space, communication between virtual and in-house staff, benefits)
• Flexible support: Companies identify the requirements (e.g., junior recruiter, senior compensation analyst) and virtual teams fill the need. Companies can set the length of the service according to their needs
• Full suite of services: Virtual teams offer access to multiple disciplines in different geographic regions

KRDCentre

Our Services

• Web Development
• Application Development
• Internet Marketing
• Graphic Design

Web Development

Mobile internet devices are fast gaining ground for the users to search for information on the internet. However, Sluggish downloading speed may be a spoilsport, no matter how good your content is. The web pages are the first exposure you have with your potential prospect.

Application Development

A website is the where you meet your prospective client first time and leave an impression about you. An effective, informative website with relevant content can be a game changer for your business. A design is the emotion of the website. What are your brand colors?

Internet Marketing

Online or Internet marketing campaign helps you to increase your customer reach and gives you opportunity to connect and engage with your prospective audience using channels. However, a lot depends on upon how you craft the strategy to achieve the desired results

Industries Served

• Healthcare
• Banking
• Telecommunication
• Education
• Online Learning
• Project Management System
• Lead Management System

Build Your Product. Win Customers. Validate Your Market

Learn the art of the Product-Market fit process in an Intensive Six Months Program.

A Product is more than mere code. It has to solve a real problem - more than that, it has to solve it elegantly. We understand that first-time entrepreneurs struggle in identifying their target customers, and in that key set of features which will make their product click. We work with Entrepreneurs through the customer development process in making the connect between customers - problems and in shaping of the product being built. We help shape a venture, through the continuous learning and feedback process, and through pivots (if needed) to arrive at the birth of a startup.

Our Team, is Your Team

The aim of the Incubator program is to help transform your prototype and product vision into a viable product with Product-Market validation, over a 6 month period. The teams go through a cycle of Prototype Building, Customer Development, Product-Market Fit Process and to the beginnings of the Business Model Cycle.

6 Months Hands-on Mentorship

The program gives enough time for your team to build the first version of the product and get the market validation done. By the end of it, you’ll be ready with a product that people want, and are willing to pay money for. The teams will have their first checkpoint in Month 3 to deliver a Minimum Viable Product, Followed by Customer validation and the remainder of time (approx 2 months) to Pivot accordingly.

Professional Guidance

For the duration of the Program, mentors of The Startup Centre will be available to interact with on a regular basis to guide you. Teams will have regular access to our extensive network of business and technology experts, many of whom are experienced entrepreneurs in the Indian Landscape. Our Mentor Base is extensive, so we are confident that we can connect you with an expert for any specific needs, be it marketing, finance, Strategy or product development-related.

The Stack

An Average Product Startup goes through 2.5 iterations before they get their product right. How do we cut down on that iteration as much as possible? The right tools. Through our partnerships we are able to provide the teams, the best stack that is out there, to ensure that they are equipped to churn out the first product. Some of our Partners also offer significant credits on their stacks - the good news, the choice is upto you.

The Accelerator Bee-line

The Startup Centre runs an Accelerator Program that follows the Resident Program in terms of the stage of the Venture. As such, the teams that will be graduating out of the Resident Program, will get a wild-card entry into being part of the Accelerator, should the team wish to be. We also have a history of some of the graduating teams being sought out by the Y Combinators, 500 Startups and Techstars of the World.

The Collaborative Work Environment

The Centre was designed in a way to leverage an open floor - by learning from each other and being able to pivot and build quickly. That has worked phenomenally well for us. We provide the furnished office space and bandwidth (internet and guidance) for the duration of the program. Teams make friends - sometimes for life - during this time. Who said, you have to build a startup alone?

Access to the Community

We are Based out of Chennai, an Ecosystem which is Vibrant in terms of Entrepreneurial, Technical and Design Talent. Don't believe us? You should absolutely attend one of the many meetings that happen atleast once a month. We understand that it takes a village to raise a Child - as well as a startup. Being at The Startup Centre is a way of being plugged in.

Access to Customers

There is only one way to figure the validity of the proposition that you as a startup offer - talking to actual customers. Part of the Program is a structured way of identifying and talking to customers to validate your offering, and align yourself to make the solution elegant and easy to use. We believe in Customers First, Everything else Second - and we help you make that a priority.

Visibility to the Media and Investors

At the end of the day every startup has to grow its identity and our network of Media Partners and Investment community help us get some of our promising startups an early access to be discovered. It doesn't guarantee success, but it gives you a milestone to aim for, in terms of building an enterprise. Just one more step in the right direction.